Why Should I Hire A Copywriter?
The benefits of hiring a copywriter may surprise you.
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Your website is almost complete, but the blank pages need compelling copy.
You have loads of products that need descriptions, but no time to write them out or how to even word them.
You started a business, congrats! But - not quite sure where to start with your marketing efforts. Lost on how to write a landing page that will propel your prospects to take action and hit "buy."
What you need is a copywriter.
A professional copywriter knows how to reach your audience by reflecting their voice. By knowing their pain points. By painting the scene. By leading them on a journey that winds them down the coveted golden path to fandom.
The primary focus for any business owner is to generate more leads and close more sales. Period. If you hire a copywriter, they can help you reach those goals. Plus, they enjoy writing so you don't have to!
Want to reach your business goals? Of course, you do. Think about the benefits of hiring a copywriter. There are quite a few, so we'll take a look at some of the major ones here.
Time
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You have loads on your plate. The last thing on your mind is writing copy for your website, ads, social media, blog or email campaigns.
Side note: blogs actually fall into the content writing spectrum. A blog's main purpose is to inform and increase engagement. Copywriting is more focused on the sale. Nowadays companies tend to try and overlap the two, but it is worth noting they are different animals. Some copywriters like to do both!
A professional copywriter that can take on all that work for you. This frees your schedule to focus on the areas of your business that only you can address.
As Richard Branson once said, "If you really want to grow as an entrepreneur, you've got to learn how to delegate."
It takes time and effort to come up with clear copy that readers (prospects) can easily digest. When you invest time to craft quality copy, the results will speak for themselves. Time is the one thing we can't buy, but you can save some and produce greater results with the right help.
Expertise
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Some people are good at drawing. Some may be better at math. We all have our strong suits - so if writing is not one of them, no worries. It belongs to someone else.
Copywriters swim in wordplay all day. They are always manipulating words to convey tailored messages to a specific group.
If you want valuable messages that engage, it makes sense to seek someone who knows their stuff. Someone whose words inspire action. Someone that understands the various complexities of writing powerful pieces for various platforms.
Say you need your house painted. Sure, you can tackle the job on your own, but you may not know about all the steps it takes or what supplies you will need.
What you do know is that it will take a toll on your body. Not to mention, running the risk of the end product looking like a toddler's masterpiece.
Or - you could hire a professional. Sure, you'll have to pay them a fair price, but all the worry and hassle will be off your shoulders. They have the tools and knowhow to execute the project with style and efficiency.
You'll be able to marvel at your beautiful home that will turn neighbors’ heads - in a good way!
The same goes for hiring a professional copywriter. Sure, you could try to write the copy for your project yourself, but do you know where to begin? Do you know what elements are necessary for an effective ad? Do you have the writing skills to sway your audience?
If you want a project done right, turn to a professional to feel confident about your end product.
SEO
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By now you realize the impact that time and expertise can have on a project. Before you go, there's another factor to consider. Did you know that if your content doesn't pay attention to SEO that you could be losing out on potential clients?
Let me give you the cliff notes.
SEO stands for Search Engine Optimization.
What is a search engine? Think Google, Bing, Yahoo. It's where one goes to look up how long to cook a steak, what movie that girl was in, or where to buy XYZ. Search engines have a plethora of resources waiting at your fingertips.
SEO has evolved into an industry of its own that often intimidates newcomers. Some hear the word and immediately recoil. Regardless of how scary it may seem, it’s good to know how it can benefit your business so you don’t miss opportunities.
SEO can help a business improve traffic to their website. The higher your business ranks in the SERPs (Search Engine Results Pages), the higher your organic web traffic. This means more eyes on your content and higher conversions.
A professional copywriter should have some basic SEO tactics up their sleeve. This vital skill will help your business thrive over time.
A copywriter with basic SEO principles will be able to beef up your online presence. They will incorporate keywords that will help your target audience find you better. This will lead to more traffic, and more sales!
Summary
Why hire a professional copywriter?
Save time.
Delegate writing jobs so you can focus on your strengths.
Trust expertise.
Honor a writer's strong suit and use it to your advantage.
Use SEO.
Rank higher. Attract more customers organically. Close more sales.
Above all else, the top priority of a copywriter will always be: conveying benefits. Their goal is to make you successful. That means letting the world know what a great product or service you offer!
Have a looming project that you've been meaning to knock out? Drop me a note so we can see if we're a good fit for each other and get the results you're after.