Business: Branding Agency

Project: B2B Web copy

Overview: The copy for this website targets companies in need of creative assets and strategy. They requested a passionate and friendly tone with copy that illuminates their love for creativity.

Business: Insurance company

Project: B2C Web copy

Overview: The copy for this website targets individuals seeking Medicare assistance. Since the company also offers family health plans, I had to use inclusive language to appeal to both parties. Focused home page top fold on their primary service, emphasizing their superior service. Used a friendly, professional tone throughout the site to illuminate their neighborly brand voice.